Meta Pixel Integration

A planned setting that would fire a Meta Pixel on a form's views and submissions; how to add the pixel yourself today.

A Meta Pixel integration would take a pixel id on the form's Integrations tab and fire the pixel when somebody views the form and again when they submit it, so an ad campaign can count a completed form as a conversion and build audiences from the people who reached it.

At the moment, Meta Pixel is a card marked coming soon on the Integrations tab, and there is no per-form pixel id to enter.

There are two working routes. On a custom domain, paste the pixel's base code into the domain's code injection box; it then loads on every form served from that domain, which is the same one-time setup the reference recommends for custom domains anyway. For a form embedded in your own site, the embed can forward its events to the host page, where your existing pixel or tag manager fires the conversion; the guide Track form events with Google Tag Manager or Meta Pixel walks through it. Bear in mind that a visitor's ad blocker can stop a pixel on any site, so the numbers will trail the Insights tab's own counts.

When the integration ships, this page will describe entering the pixel id and the events it reports.